Urge Kroger to No Longer Sponsor 'American Housewife'

August 31, 2018
Urge Kroger to No Longer Sponsor 'American Housewife'

ABC’s “American Housewife” is an insult to all mothers and housewives. The network’s tagline calls the main character “America’s most relatable mom,” but One Million Moms disagrees. The character playing the mom sets a terrible example and is the farthest from a positive role model for mothers or any women. She goes as far as bashing her children and making them feel like a hindrance or catastrophe. Children will also see this program, or at least the previews - which air entirely too early for the content presented - and they will be effected negatively by this distasteful television family.

Offensive content in the program include sexual innuendos and suggestive dialogue between parents in front of their children, foul language by teen children, and a mom who cusses at the kids.

One of the three child cast members is a Disney star, which will attract young viewers. The content in this program is inappropriate for children and not for family viewing. This is extremely disturbing since it involves a young cast. ABC continues to air “American Housewife” on Wednesday evenings at 8:30 p.m. ET/7:30 p.m. CT.

Take Action

Please use the information we have provided on our website to contact Kroger and ask that they pull their financial support from “American Housewife” before next week’s episode.

Urge advertisers to place the program on their "do not advertise" list in protest of the attempt to desensitize America and our children by promoting inappropriate behavior.

Send Email

Send To: [email protected] Subject: Hope this was simply an oversight

As a parent and a member of OneMillionMoms.com, I strongly encourage your company to drop all plans of financially supporting the inappropriate ABC program "American Housewife" that airs on Wednesday evenings at 8:30 p.m. ET/7:30 p.m. CT.

The unacceptable content in the program includes: sexual innuendos, suggestive dialogue between parents in front of the children, foul language used toward children and by children. The program degrades the important role women and mothers play in their families. This negative example of motherhood is far from what our country needs.

The age of child cast members will attract young viewers. The content in this program is inappropriate for family viewing and will send the wrong message to America’s youth.

While your company is a household name, I do not agree with your financial backing of this program. I hope this was done in error and you will resolve the problem immediately. Not only is this program insulting to families, but it also focuses on controversial material that your company would probably not desire to be associated with.

As a consumer, I am asking you to please pull your ad immediately and support family-friendly programming instead. My decision to support your company depends on it.

I urge your company to place "American Housewife" on your "do not advertise" list in protest of attempting to desensitize America and our children by promoting inappropriate behavior.