Urge Excedrin To Pull Sponsorship From 'Becoming Us'

UPDATE! Excedrin has pulled their ad!

1MM just received a phone call from Excedrin (Novartis) saying they are no longer sponsoring "Becoming Us" on ABC Family Channel. Novartis also stated they value their customers concerns and appreciates our feedback.

Thank you for taking action on this very important issue. We have thanked Novartis on your behalf and no further action is requested.

_________________________________________________________________________________________________________________________

Original Alert:

Keep up the great work! KFC, the sponsor One Million Moms previously contacted, is no longer supporting the program "Becoming Us." Their ads were not present during the last episode.

ABC Family Channel's lineup already includes several anti-family programs, and that list continues to grow. The newest docu-series "Becoming Us" began airing this summer on Monday evenings at 9:00 pm ET/8:00 pm CT, but ABC Family has pushed it back later to air it at 10:00 pm ET/9:00 pm CT. The previews airing earlier include the tagline "genders may bend, but family never breaks." This reality show is about a son's journey as he struggles with his parents' divorce and his father's transition to living as a woman. The boy's girlfriend also happens to have a father who is transgender and transforming into a woman.

In recent episodes, one of the teen's friends admits to being trans and never told anyone before except for family members. Another segment during the program includes a young unmarried couple discussing their sex life and how good it is. Other topics include how courageous and brave transgender people are for becoming who they really are supposed to be.

The show is attempting to normalize the transgender lifestyle and make it appear OK while targeting the young audience watching a supposedly family channel. Many families have already discovered that ABC Family is anything but family-friendly. But because "family" is part of the network’s name, we thought a warning should still be sent out for anyone who continues to watch it.

Take Action

Please use the information we have provided to contact Excedrin (Novartis) and ask that they pull their financial support from "Becoming Us."