ED Commercial Airing Entirely Too Early

October 23, 2014
ED Commercial Airing Entirely Too Early

The newest Viagra commercial is inappropriate for obvious reasons, especially when aired as early as it has been recently when children are still awake and likely watching television. It features a sexy blond with a sultry voice in a sheer gown lying on a bed, which many families find offensive and embarrassing. To make matters worse, the ad clearly states erectile dysfunction instead of the abbreviation ED to explain the reason for advertising this product. Our organization has received numerous complaints from concerned parents. 1MM could not ignore this issue.

This particular commercial has aired during programs that families watch together. For example, this advertisement aired during the baseball playoffs around 8:00 p.m. ET/7:00 p.m. CT. There have also been reports that it has aired even earlier in the day. When this type of commercial airs too early in the evening; family viewing time is ruined. Can you imagine what goes through the mind of a child, tween or teen when they see this ad? A parent never expects to have a discussion about erectile dysfunction while sitting at home enjoying family time. Viagra (Pfizer) needs to know it is not alright when commercials with mature content air when children are likely watching. The timing for airing this advertisement is in extremely poor taste. If Pfizer finds it necessary to air these ads, then they should be cleaned up or saved for later in the evening.

TAKE ACTION

Send an email letter to Viagra (Pfizer) and insist they pull their current "ED" commercial off the air immediately, or at least move any future airings to later in the evening.

Send Email

Send To: [email protected] Subject: Please Think of the Children

As a parent and a member of OneMillionMoms.com, I am greatly disappointed in your company's most recent Viagra commercial. It is poor judgment for Pfizer to stoop so low as to air your advertisement with mature content during family viewing time to sell your product.

Your ad airs entirely too early in the evening, especially when during sporting events or other family programs that children are likely to be watching. I find this ad and its timeslots disgusting. Pfizer can do better than this. This ad does not consistently use the abbreviation ED during this ad which leaves parents having to explain erectile dysfunction and erection to their children - a discussion that could have been avoided if Pfizer was more responsible.

I am asking you to please pull your inappropriate Viagra commercial immediately or at the very least air it much later in the evening. My decision to support Pfizer depends on it.

I look forward to hearing from you regarding my concern.