Levi's Tasteless Commercial

September 22, 2014
Levi's Tasteless Commercial

In the newest "Live in Levi's" commercial, there are many suggestions of what you can do in your Levi jeans. The ad states consumers can do many things in their Levi's. For several reasons this Levi commercial is distasteful and sends youth the wrong message. 

Many have found the "unbutton them" and "button them" segment highly inappropriate. The scene shows a couple making out leading up to a sexual encounter. The female begins unbuttoning the male's jeans until their young daughter walks in on them and the male quickly buttons back up his jeans.

There are a few other offenses during this commercial including a water drenched man air drying his jeans from a public bus window while wearing his underwear, along with the statement you can "wash them or not." Then there is a "roll them" reference, with a couple rolling on top of one another while wearing their jeans.

Levi Strauss & Co. is being irresponsible in their new advertising campaign, especially since it is aired as early as 6:30 pm when families are likely watching. This advertisement is harming children in the name of humor.

TAKE ACTION

Please send Levi Strauss & Co. an email letter urging them to no longer air offensive commercials and to pull their newest "Live in Levi's" ad immediately.

Send Email

Send To: [email protected] Subject: Clean Up Your Act

As a parent and a member of OneMillionMoms.com, I am highly offended by your company's decision to include a sensual message in your "Live in Levi's" ad campaign. As a parent, your commercial is disrespectful to me personally and to my family. If Levi Strauss and Co. continues to use such poor taste and inappropriate marketing choices, I will make a conscious effort to buy brands other than yours.

Your current ad with a young girl walking in on her parents during what is obviously a sexual encounter is irresponsible and tacky, and I believe you can do much better. I find it extremely offensive and destructive, not to mention damaging to impressionable young men and women viewing and acting in the commercial.

I urge you to no longer air offensive commercials and to pull the newest "Live in Levi's" ad immediately. My decision to support your company depends on it.

I look forward to hearing from you regarding my concern.