Dude Wipes Should Cancel Its Crude Ad Immediately!

Dude Wipes offends conservative viewers in its latest commercial, “Best Clean Pants Down.” In this ad, several men are shown pulling down their pants and underwear in various public settings.

During an advertisement, it is never appropriate for someone to remove clothing, especially an undergarment. Even though the men in this Dude Wipes ad are pulling down their pants and underwear from underneath the covering of an untucked shirt, the viewer’s mental image consists of males undressing and removing their pants and underwear.

Not to mention the paint splatter used later in the ad grossly mimics another situation needing Dude Wipes.

This type of advertising assumes that crudeness is comical. One Million Moms finds this advertisement highly inappropriate. Yet, Dude Wipes has deliberately produced controversial advertisements instead of wholesome ones.

What’s worse, these advertisements air during prime time when families are most likely to be watching. Dude Wipes should be more responsible in its marketing decisions.

Let them know that, as a parent and consumer, you are disappointed by the company’s recent marketing choices.

TAKE ACTION:

If you agree that this marketing campaign is inappropriate, please sign our petition urging Dude Wipes to cancel this commercial immediately.